Hadish Holding began its journey in 1984 with a long-term vision in the field of food production and distribution. Over the past four decades, it has evolved into one of the leading groups in this industry.
As part of the company’s ongoing growth and innovation, the AJ brand was established as a specialized subsidiary, focusing on cold and hot bar beverages, bakery and pastry ingredients, and nutritional supplements — offering a modern and distinctive experience of taste and quality.
In the past three years, AJ has become a trusted brand among cafés, baristas, and enthusiasts of a healthy and professional lifestyle, thanks to its up-to-date expertise, adherence to international standards, and creativity in formulation.